Duration: 4 years
Overview of Media Science
B.Sc. Mass Media and Communication
B.Sc. Mass Media and Communication is a comprehensive program that equips students with essential skills in media creation, analysis, and management. The curriculum covers journalism, public relations, advertising, broadcasting, and digital media platforms, blending theory with hands-on practice. Students explore the evolving nature of mass media in the digital age, learning how to create content that resonates with diverse audiences. Through internships and real-world projects, students gain practical experience in media production, content writing, editing, and digital marketing.
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The program also addresses the role of media in shaping cultural, political, and social norms, preparing students to navigate ethical and legal challenges in the media industry. Graduates are prepared for careers in media houses, public relations firms, advertising agencies, and digital marketing. This course fosters critical thinking, communication skills, and creativity, essential for success in the ever-changing media landscape.